This paper develops a theory that firms seek out new country markets on the basis of expected commercial returns. These expectations depend on judgements about the attractiveness of the market and the firm's competitive position in it, which in turn are influenced by informants. It is the number and
โฆ LIBER โฆ
Toward a tradeoff model for international market selection
โ Scribed by N. Papadopoulos; Hongbin Chen; D.R. Thomas
- Book ID
- 108481019
- Publisher
- Elsevier Science
- Year
- 2002
- Tongue
- English
- Weight
- 179 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0969-5931
No coin nor oath required. For personal study only.
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