Toward a national tourism research agenda for Canada

✍ Scribed by Stephen L.J. Smith

• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 93 KB
• Volume: 20
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(98)00109-5

✦ Synopsis

Information based on credible research is increasingly important to decision-makers in tourism. Canada's national tourism organizationfirst the Canadian Government Office of Tourism and then Tourism Canadahas long conducted research to support decision making. However, their research priorities were set without reference to externally validated industry needs. The recent creation of the industry-led Canadian Tourism Commission not only marked a shift from government-dominated decision-making to a true private-public sector partnership, but also opened the door to greater industry input into setting a national research agenda. Current research efforts continue to improve the quality of macro-economic data and analytic tools to monitor the performance of tourism industries as well as the quality of research on key markets. However, the CTC believes other information needs must also be met to support the decision-making efforts of owners and managers. Accordingly, the CTC requested the development of a national tourism research agenda to identify the highest priority information needs for tourism industries. This article describes the creation, purposes, and content of the agenda.