Evaluating travel website motivational c
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Junghye A. Kah; Choong-Ki Lee; Namho Chung
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Article
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2010
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John Wiley and Sons
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English
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## Abstract This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensi