✦ LIBER ✦

Tourism marketing myopia

✍ Scribed by Roger March

Publisher: Elsevier Science
Year: 1994
Tongue: English
Weight: 612 KB
Volume: 15
Category: Article
ISSN: 0261-5177
DOI: 10.1016/0261-5177(94)90061-2

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## Abstract This study was a prototype segmentation of Iran's inbound tourism market with a concentration on culture. The focus of this paper was to introduce a step by step description of the methodology used to segment Iran's inbound tourism market. In the first phase, cluster analysis was employ