๐ Library
๐
2018
๐ Long Grove, Illinois : Waveland Press, Inc.
๐ English
xii, 320 pages : 23 cm
โฆ LIBER โฆ
๐
Tourism Marketing for Cities and Towns. Using Branding and Events to Attract Tourists
โ Scribed by Bonita M. Kolb, Ph.D. (Auth.)
- Publisher
- Elsevier/Butterworth-Heinemann
- Year
- 2006
- Tongue
- English
- Leaves
- 308
- Category
- Library
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โฆ Table of Contents
Content:
Copyright, Page iv
Preface, Pages xv-xvi
Chapter 1 - Tourism to Cities and Towns, Pages 1-25
Chapter 2 - Marketing Theory and the External Environment, Pages 27-50
Chapter 3 - Tourism Product Analysis, Pages 51-74
Chapter 4 - Strategic Analysis, Pages 75-100
Chapter 5 - Segmenting and Targeting Potential Tourists, Pages 101-127
Chapter 6 - Tourist Purchase Behavior, Pages 129-153
Chapter 7 - Tourism Research, Pages 155-179
Chapter 8 - Packaging the Tourism Product, Pages 181-205
Chapter 9 - Branding Tourism Destinations, Pages 207-232
Chapter 10 - Advertising and Public Relations, Pages 233-258
Chapter 11 - Sales Incentives, Direct Marketing, and Website Development, Pages 259-282
Chapter 12 - Trade Promotion, Budgeting, and Collaboration, Pages 283-306
Index, Pages 307-310
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