✦ LIBER ✦

Tourism Marketing for Cities and Towns || Tourism to Cities and Towns

✍ Scribed by KOLB, B

Book ID: 127155082
Publisher: Elsevier
Year: 2006
Tongue: English
Weight: 124 KB
Edition: 1
Category: Article
ISBN: 075067945X
DOI: 10.1016/b978-0-7506-7945-9.50003-0

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✦ Synopsis

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets

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