Tourism in Brussels, capital of the ‘New Europe’

✍ Scribed by Myriam Jansen-Verbeke; Sylvia Vandenbroucke; Sofie Tielen

• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 402 KB
• Volume: 7
• Category: Article
• ISSN: 1099-2340
• DOI: 10.1002/jtr.516

✦ Synopsis

Abstract

This paper considers the potentials and pitfalls of European Union enlargement for tourism development in Brussels, and it explores the role of eurocrats in mediating Brussels as a destination. As a result of enlargement, Brussels may consolidate and eventually strengthen its position as a destination for business tourism. Eurocrats may be a major consumer group but as champions their role is tempered by a discrepancy between visitation and appreciation of the city's offer. By inspecting eurocrats' views in a framework of current marketing attempts and the politics of promotion, the paper attempts to make recommendations on how to take advantage of new opportunities accession may bring. Copyright © 2005 John Wiley & Sons, Ltd.