Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and develop
Tourism Enterprise: Developments, Management and Sustainability
β Scribed by David Leslie
- Publisher
- CABI
- Year
- 2015
- Tongue
- English
- Leaves
- 204
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
The environmental quality and popularity of any tourist destination is the outcome of sustained development, shaped by the socio-economic and physical dimensions of the local environment. Protecting the "living landscape" requires recognizing, promoting and developing the links between economic, social and environmental objectives. This book therefore examines the tourism business in terms of "greening" the local economy, people and environment, establishing the green agenda and investigating its application to the tourism sector.
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