Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents
✍ Scribed by Seyhmus Baloglu; Mehmet Mangaloglu
- Book ID
- 104314351
- Publisher
- Elsevier Science
- Year
- 2001
- Tongue
- English
- Weight
- 101 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0261-5177
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✦ Synopsis
This study emphasized the importance of travel intermediaries' images for international travel destinations, and examined structured (scale items) and unstructured (open-ended) images of selected Mediterranean destinations (Turkey, Egypt, Greece and Italy) as perceived by US-based travel intermediaries. The results found signi"cant di!erences in images of tour operators/travel agents promoting these destinations and those not promoting. The "ndings indicated that tour operators and travel agents promoting these destinations have di!erentiated images of the four destinations. The structured and unstructured images helped identify common and unique characteristics as well as strengths and weaknesses of the four tourist destination countries. The results provided important implications and directions for the governments and tourism authorities of Turkey, Egypt, Greece and Italy for developing a marketing strategy targeting distribution channel members. Published by Elsevier Science Ltd.