𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Tourism Destination Image and Motivations: The Spanish Perspective of Mexico

✍ Scribed by Sancho Esper, Franco; Álvarez Rateike, Jorge

Book ID
115468695
Publisher
Haworth Press Inc
Year
2010
Tongue
English
Weight
151 KB
Volume
27
Category
Article
ISSN
1054-8408

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Testing the impact of a promotional vide
Testing the impact of a promotional video on destination image change: application of China as a tourism destination
✍ Amir Shani; Po-Ju Chen; Youcheng Wang; Nan Hua 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 113 KB

## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all