Tourism business knowledge of World Heritage sites: a New Zealand case study
✍ Scribed by C. Michael Hall; Rachel Piggin
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 112 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.391
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
The article reports on a survey of tourism businesses at the Southwest New Zealand and Tongariro National Park World Heritage properties in New Zealand. Despite the international and domestic tourism significance of the properties the survey identified substantial gaps in business knowledge of World Heritage and associated values. Such a situation has implications not only for tourism business education and management in World Heritage areas but also further consideration of the role that World Heritage listing may actually play in attracting visitors as opposed to the intrinsic characteristics of the property. Copyright
© 2002 John Wiley & Sons, Ltd.