Consumers' planned behavior is often very different to what is actually consumed. Consumer plans can relate to four behaviors: planned and done (deliberate strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of trade-offs we
โฆ LIBER โฆ
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Tourism behaviour : travellers' decisions and actions
โ Scribed by March, Roger
- Publisher
- Wallingford, UK ; Cambridge, MA : CABI Pub.
- Year
- 2005
- Tongue
- English
- Category
- Library
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No coin nor oath required. For personal study only.
โฆ Synopsis
vii, 280 p. : 26 cm
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