explained. The growing impact of home shopping is also discussed as it is the cutting edge intelligent agent concept. In summary, the author pleads for the industry to act `today not tomorrowa. Certainly, the competitive advantage will go to those who seek to clearly understand and apply IT in their businesses however small they may be.
This book would be useful for a wide audience from tertiary students to those in National Tourism Organisations. It is not meant for the expert but for the more general reader struggling to understand perhaps the most important innovations since TV; it is highly recommended. Perhaps too speci"c for a general educational text it would be excellent as a supplement to a wide range of tourism and marketing papers. It will have a better shelf life than many recently published works on computer technology since it approaches issues from a historical perspective and is very up-to-date with its subject material.
It is obvious that the author has a deep appreciation for electronic information distribution systems in tourism and hospitality and he is able to express his views in a very readable format. A well done e!ort.