The science and art of promotion evaluat
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George C. Davis
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Article
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1999
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John Wiley and Sons
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English
โ 72 KB
๐ 3 views
Over the past two decades commodity checkoff programs have proliferated. In 1996 legislation was passed that requires these programs to be evaluated at least once every 5 years. Because of this legislation there are now potential legal and monetary implications associated with these evaluations. Con