Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing

✍ Scribed by Dave Chaffey

Publisher: Butterworth-Heinemann
Year: 2006
Tongue: English
Leaves: 298
Series: Emarketing Essentials
Edition: 2
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results.

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