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To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions

✍ Scribed by Sara Dolnicar; Roman Freitag; Melanie Randle

Book ID: 117777672
Publisher: Elsevier
Year: 2005
Tongue: English
Weight: 243 KB
Volume: 13
Category: Article
ISSN: 1441-3582
DOI: 10.1016/s1441-3582(05)70065-3

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