To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions

✍ Scribed by Lee, Eun-Ju; Oh, Soo Youn

• Book ID: 119845273
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 557 KB
• Volume: 62
• Category: Article
• ISSN: 0021-9916
• DOI: 10.1111/j.1460-2466.2012.01681.x