To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations

✍ Scribed by Eric Shih; Hope Jensen Schau

• Book ID: 113752383
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 209 KB
• Volume: 87
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2011.01.006