To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

✍ Scribed by Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; Popering, Nathalie

• Book ID: 118796896
• Publisher: Springer
• Year: 2011
• Tongue: English
• Weight: 430 KB
• Volume: 109
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-011-1134-0