To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession

✍ Scribed by A. Kazım Kirtiş; Filiz Karahan

• Book ID: 113887788
• Publisher: Elsevier
• Year: 2011
• Tongue: English
• Weight: 730 KB
• Volume: 24
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2011.09.083