This ad’s for you: the indirect effect of advertising perceptions on salesperson effort and performance

✍ Scribed by Hughes, Douglas E.

• Book ID: 118817749
• Publisher: Sage Publications
• Year: 2011
• Tongue: English
• Weight: 338 KB
• Volume: 41
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-011-0293-y