✦ LIBER ✦
Thinking beyond the dollar goal: A campaign as organizational transformation
✍ Scribed by Carol L. O'Brien
- Publisher
- John Wiley and Sons
- Year
- 2005
- Weight
- 68 KB
- Volume
- 2005
- Category
- Article
- ISSN
- 1072-172X
- DOI
- 10.1002/pf.93
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Campaigns are not primarily about raising money. They are catalysts for organizational change and transformation, providing opportunities for sustained focus on vision and values.