𝔖 Bobbio Scriptorium
✦   LIBER   ✦
Cover of Think Like a Brand. Act Like a Startup.

Think Like a Brand. Act Like a Startup.

✍ Scribed by Lauren Perkins

Book ID
115270143
Publisher
An Inc. Original
Year
2024
Tongue
English
Weight
627 KB
Category
Fiction
ISBN-13
9781639090372

No coin nor oath required. For personal study only.

✦ Synopsis

Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.

Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.

During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today's most successful brands and startups. She believes in an approach that blends an established brand's ability to leverage infrastructure and generate customer loyalty with a startup's responsiveness to change and challenges; this combination supports customer-centricity.

In this book, Perkins lays out this new approach that shows you how to

  • harness the combined power of brand stability and startup agility,

...

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