๐”– Bobbio Scriptorium
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Theory of Reasoned Action: Purchase Intention of Young Consumers

โœ Scribed by Belleau, Bonnie D. (author);Summers, Teresa A. (author);Xu, Yingjiao (author);Pinel, Raul (author)


Book ID
121868754
Publisher
International Textile and Apparal Association
Year
2007
Tongue
English
Weight
185 KB
Volume
25
Category
Article
ISSN
0887-302X

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Consumers are motivated to engage in activities for many varied reasons. The present study broadens the theory of reasoned action model to include three variables reflecting motivations: hedonic involvement, self-expressive involvement, and self-concept congruity. It is suggested that eagerness to e