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Theory of Reasoned Action: Purchase Intention of Young Consumers

โœ Scribed by Belleau, Bonnie D. (author);Summers, Teresa A. (author);Xu, Yingjiao (author);Pinel, Raul (author)

Book ID
121868754
Publisher
International Textile and Apparal Association
Year
2007
Tongue
English
Weight
185 KB
Volume
25
Category
Article
ISSN
0887-302X

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โœ Julie Fitzmaurice ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 136 KB

Consumers are motivated to engage in activities for many varied reasons. The present study broadens the theory of reasoned action model to include three variables reflecting motivations: hedonic involvement, self-expressive involvement, and self-concept congruity. It is suggested that eagerness to e