๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The year 2000: Looking back

โœ Scribed by Rajan Nataraajan; Richard P. Bagozzi

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
50 KB
Volume
16
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

โœฆ Synopsis

In this article, the authors reflect on the development of the discipline of marketing. In the process, they point out the salient aspects of modern marketing

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