The influence of personality on active a
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Margherita Pagani; Charles F. Hofacker; Ronald E. Goldsmith
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Article
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2011
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John Wiley and Sons
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English
β 108 KB
## Abstract Managers are more and more interested in social networking sites because they provide opportunities for strengthening relationships with customers as well as site content and service. Using social networking sites effectively, however, depends on understanding both the psychological att