The Victory Lab: The Secret Science of Winning Campaigns

✍ Scribed by Issenberg, Sasha

• Book ID: 108647782
• Publisher: Crown Publishing Group
• Year: 2012
• Tongue: en-US
• Weight: 665 KB
• Category: Fiction
• ISBN-13: 9780307954817

✦ Synopsis

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab ,__ journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
_ The Victory Lab _follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for...