𝔖 Bobbio Scriptorium
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The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

✍ Scribed by William J. Havlena and Morris B. Holbrook


Book ID
121200881
Publisher
University of Chicago Press
Year
1986
Tongue
English
Weight
394 KB
Volume
13
Category
Article
ISSN
0093-5301

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"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.