The value relevance of major media advertising expenditures: Some U.K. evidence

✍ Scribed by Syed Zulfiqar Ali Shah; Andrew W. Stark; Saeed Akbar

• Book ID: 113662714
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 233 KB
• Volume: 44
• Category: Article
• ISSN: 0020-7063
• DOI: 10.1016/j.intacc.2009.03.004