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The value of surprising findings for research on marketing

โœ Scribed by J.Scott Armstrong


Book ID
117319877
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
55 KB
Volume
56
Category
Article
ISSN
0148-2963

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The spacing effect in marketing: A revie
โœ Hayden Noel; Beth Vallen ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 98 KB ๐Ÿ‘ 1 views

## Abstract The __spacing effect__ refers to the advantage in memory for information repeated at separate points in time over information repeated in massed fashion. This phenomenon has been extensively studied in psychology and has a wide scope of application. In spite of its possible applications