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The utility of an information processing approach for behavioral price research

โœ Scribed by Rashmi Adaval

Book ID
120714308
Publisher
Springer-Verlag
Year
2013
Tongue
English
Weight
127 KB
Volume
3
Category
Article
ISSN
1869-814X

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## Abstract Despite considerable research on the impact of past behavior on decision making over the past two decades, little is yet known about how past experience moderates decision theoretic factors within models of behavioral intent. This research explores the implications of past behavior with