✦ LIBER ✦
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
✍ Scribed by Mónica Cortiñas; Margarita Elorz; José Miguel Múgica
- Book ID
- 116694870
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 201 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0969-6989
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