The use of knowledge transfer mechanisms
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Nina Gorovaia; Josef Windsperger
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Article
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2010
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John Wiley and Sons
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English
β 164 KB
## Abstract In this paper, we try to explain the use of knowledge transfer mechanisms in franchising firms by applying the knowledgeβbased view of the firm that integrates results from the information richness theory. Starting from the information richness theory we argue that the degree of tacitne