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The Use of Franchising by U.S.-Based Retailers

✍ Scribed by Ilan Alon


Book ID
110693247
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
116 KB
Volume
39
Category
Article
ISSN
0447-2778

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## Abstract In this paper, we try to explain the use of knowledge transfer mechanisms in franchising firms by applying the knowledge‐based view of the firm that integrates results from the information richness theory. Starting from the information richness theory we argue that the degree of tacitne