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The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

✍ Scribed by Edward F. Fern

Book ID
121338027
Publisher
American Marketing Association
Year
1982
Tongue
English
Weight
470 KB
Volume
19
Category
Article
ISSN
0022-2437

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This paper reports on an experimental study of information sharing for groups using a group support system (GSS). A group member's success or failure in sharing unique information can have important impacts on meeting outcomes. This research builds on previous work which has examined various factors