The use of customer attitude assessment in pricing: An observation suggesting the use of attitude questionnaires in the pricing of services involving customer risk assessment

✍ Scribed by Howard A. Thompson

• Book ID: 107765608
• Publisher: Elsevier Science
• Year: 1975
• Tongue: English
• Weight: 452 KB
• Volume: 4
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/0019-8501(75)90034-6