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The use of category management practices to obtain a sustainable competitive advantage in the fast‐moving‐consumer‐goods industry

✍ Scribed by Dupre, Kyle; Gruen, Thomas W.


Book ID
126705708
Publisher
Emerald Group Publishing Limited
Year
2004
Tongue
English
Weight
358 KB
Volume
19
Category
Article
ISSN
0885-8624

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