The use of alternative knowledge-acquisition procedures in the development of a knowledge-based media planning system

✍ Scribed by Andrew A. Mitchell

• Publisher: Elsevier Science
• Year: 1987
• Weight: 794 KB
• Volume: 26
• Category: Article
• ISSN: 0020-7373
• DOI: 10.1016/s0020-7373(87)80078-0

✦ Synopsis

The knowledge-acquisition procedures used in developing a knowledge-based media planning system are discussed. The approach used in developing the system and the resulting system will have a number of unique characteristics. First, in developing the system, we first constructed a system which we call a decision frame. This system structures the problem for the media planner and contains little expertise. We are currently adding expertise to the system so that our final system will be able to operate both as a decision frame and as an expert system. A number of different knowledge-acquisition procedures are currently being used to obtain the requisite knowledge from media planners. These include: (1), elicitation procedures; (2), problem-sorting techniques; (3), protocol analysis; and (4), having experts use the decision frame system to acquire knowledge and to determine the validity of the system.