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The Unwary Purchaser. A Study in the Psychology of Trade Mark Infringement

✍ Scribed by Edward S. Rogers

Book ID
123854609
Publisher
University of Michigan Law School
Year
1910
Tongue
English
Weight
310 KB
Volume
8
Category
Article
ISSN
0026-2234

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## Abstract Starting in the 1870s, American jurists deciding cases of trademark infringement began advancing arguments that the ordinary purchaser was an unwary one, easily deceived by imitations. Embedded within their legal decisions was a vision of the typical consumers' habitual behavior and cog