𝔖 Bobbio Scriptorium

✦ LIBER ✦

The unique predictive ability of sex-role identity in explaining women's response to advertising

✍ Scribed by Lynn J. Jaffe

Book ID: 112141860
Publisher: John Wiley and Sons
Year: 1994
Tongue: English
Weight: 982 KB
Volume: 11
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.4220110504

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

How Men Feel: Their Response to Women's

How Men Feel: Their Response to Women's Demands for Equality and Powerby Anthony Astrachan;The Making of Masculinities: The New Men's Studiesby Harry Brod;The Gender of Oppression: Men, Masculinity, and the Critique of Marxismby Jeff Hearn;Beyond Patriarchy: Essays by Men on Pleasure, Power, and Changeby Michael Kaufman;Working Wives, Working Husbandsby Joseph H. Pleck;The Horned God: Feminism and Men as Wounding and Healingby John Rowan;New Men, New Minds: Breaking Male Traditionby Franklin Abbott;Him/Her/Self: Sex Roles in Modern Americaby Peter G. Filene

✍ Review by: Lois Banner 📂 Article 📅 1989 🏛 University of Chicago Press 🌐 English ⚖ 529 KB