The Trend Management Toolkit: A Practical Guide to the Future

✍ Scribed by Anne Lise Kjaer (auth.)

Publisher: Palgrave Macmillan UK
Year: 2014
Tongue: English
Leaves: 258
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

✦ Table of Contents

Front Matter....Pages i-xiv
From facts to feelings....Pages 1-27
Sense making in a fast-forward society....Pages 28-54
Trend mapping: past, present and future....Pages 55-82
Your essential trend toolkit....Pages 83-115
Major trends to 2030+....Pages 116-156
Practical trend mapping: focusing on people....Pages 157-194
Practical trend mapping: organizations....Pages 195-220
Back Matter....Pages 221-243

✦ Subjects

Business Mathematics; Marketing; Business Strategy/Leadership; Statistics for Business/Economics/Mathematical Finance/Insurance; Market Research/Competitive Intelligence; Economics, general

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