Is it better to give than to receive? Ex
Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts
β
Charles S. Areni; Pamela Kiecker; Kay M. Palan
π
Article
π
1998
π
John Wiley and Sons
π
English
β 239 KB
π 3 views
Research on gift-exchange behavior has generally found that women are more concerned and involved with giving gifts than are men. Moreover, the consumer behavior literature has focused almost exclusively on gift-giving behavior, offering few insights regarding gift-receiving roles. As an initial ste