✦ LIBER ✦
The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs
✍ Scribed by Heejin Lim; Alan J. Dubinsky
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 138 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
✦ Synopsis
To provide more specific explanation of consumers' purchase intention on the Internet, this study expanded the original theory of planned behavior (TPB) by decomposing belief constructs and by including interdependency terms between salient beliefs. The findings of this study supported the existence of interdependencies between salient beliefs in TPB. Also, the decomposition of attitude components is expected to provide on-line retailers with more clear-cut information about customers' evaluative criteria for e-tailers when they make a purchase decision on the Internet.