✦ LIBER ✦

The Tanning of America - How Hip-hop Created a Culture That Rewrote the Rules of the New Economy

✍ Scribed by Stoute, Steve

Book ID: 106974938
Publisher: Penguin Group USA, Inc.
Year: 2011
Tongue: English
Weight: 261 KB
Category: Fiction

No coin nor oath required. For personal study only.

✦ Synopsis

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.

He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z

"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning"...

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