๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The systematic process of motivational design

โœ Scribed by Keller, John M.

Book ID
112170217
Publisher
Wiley (John Wiley & Sons)
Year
1987
Weight
710 KB
Volume
26
Category
Article
ISSN
1932-0166

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Extending the motivational assumptions of the heuristic-systematic model (Chaiken, Liberman, & Eagly, 1989), the authors hypothesized that a discrepancy between desired and actual judgmental conยฎdence raises processing eort only if the expectancy that processing will increase conยฎdence is high. In E