The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

✍ Scribed by Mark A. Pavelchak, John H. Antil and James M. Munch

• Book ID: 125586572
• Publisher: University of Chicago Press
• Year: 1988
• Tongue: English
• Weight: 268 KB
• Volume: 15
• Category: Article
• ISSN: 0093-5301
• DOI: 10.2307/2489469