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The Study of the Relationship between Interaction Orientation and Business Performance

✍ Scribed by Yuan, Ping; Liu, Yanbin

Book ID
122550925
Publisher
Elsevier
Year
2013
Tongue
English
Weight
438 KB
Volume
17
Category
Article
ISSN
1877-0509

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## Abstract This paper explores the relationship between innovation performance (in terms of product and process) and business performance (sales growth, market share and profitability) and compares this relationship between manufacturing and service firms. This study was driven by the lack of stud