The structure of turbulent shear flow: by A. A. Townsend. 315 pages, diagrams, 514 × 812 in. New York, Cambridge University Press, 1956. Price, $7.50

• Publisher: Elsevier Science
• Year: 1956
• Tongue: English
• Weight: 62 KB
• Volume: 262
• Category: Article
• ISSN: 0016-0032
• DOI: 10.1016/0016-0032(56)90704-9

✦ Synopsis

production and use of natural and synthetic rubber latex. Eight chapters take the reader through the history of latex, its production, importation, vulcanization, compounding, processing and testing. One chapter is devoted to synthetic rubber and one to rubberplastic latices; the final two chapters describe latex products. For those who wish a more thorough treatment, two pages of literature references are included.

Creative Communication, No. 9, is described by the author as " . . . an attack upon our latest model Tower of Babel." He sets forth his case well--the book is a thought-provoking description of the many ways "communication" influences company management, product design, marketing, labor relations, etc. He points out why poor communication is so often responsible for poor public relations as well as poor labor-management relations. He urges that communications be planned intelligently to convey an exact meaning to the audience for which it is intended. The book is recommended to all who have to write, read, or edit memoranda, reports, papers, letters, etc.