✦ LIBER ✦

The strategic planning of research in marketing

✍ Scribed by Berend Wierenga

Book ID: 119126440
Publisher: Elsevier Science
Year: 1985
Tongue: English
Weight: 260 KB
Volume: 2
Category: Article
ISSN: 0167-8116
DOI: 10.1016/0167-8116(85)90008-4

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The implementation of strategic marketin

The implementation of strategic marketing planning techniques in British industry

✍ Graham J. Hooley 📂 Article 📅 1984 🏛 Elsevier Science 🌐 English ⚖ 759 KB

The relationship of strategic and market

The relationship of strategic and marketing plans

✍ Gordon E. Greenley 📂 Article 📅 1986 🏛 Elsevier Science 🌐 English ⚖ 603 KB

Results from four company surveys were used to examine the relationship of strategic and marketing plans, by comparing the results with a standardised relationship attained through a search of the literature. Although many differences are to be found in the utilisation of planning terminology, a sta

Distance education in the new Russia: Th

Distance education in the new Russia: The relevance of strategic marketing planning

✍ Steve O. Michael 📂 Article 📅 1997 🏛 Springer US 🌐 English ⚖ 975 KB

The hazards of strategic planning for gl

The hazards of strategic planning for global markets

📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 120 KB

The practice of business: Strategic plan

The practice of business: Strategic planning for marketers

✍ Ian H. Wilson; William R. George; Paul J. Solomon 📂 Article 📅 1978 🏛 Elsevier Science 🌐 English ⚖ 650 KB

Institutional research's role in strateg

Institutional research's role in strategic planning

✍ Richard A. Voorhees 📂 Article 📅 2008 🏛 John Wiley and Sons ⚖ 80 KB 👁 1 views

## Abstract Data‐driven strategic plans yield significant returns for institutions. The author gives an overview of strategic planning and useful techniques that yield meaningful results.