The sponsorship‐advertising interface: is less better for sponsors?

✍ Scribed by Carrillat, François A.; d'Astous, Alain

• Book ID: 120071196
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 205 KB
• Volume: 46
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090561211202611