The Social Use of Media : Cultural and Social Scientific Perspectives on Audience Research

✍ Scribed by Helena Bilandzic; Geoffroy Patriarche; Paul J. Traudt

Publisher: Intellect Books Ltd
Year: 2012
Tongue: English
Leaves: 292
Series: ISSN
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book explores three general areas of current scholarly study of the social aspects of media use. First, the introduction of interactive and so-called social media has had repercussions for the definition of media use, reception and even our perception of media effects. Second, the recognition that media constitute social practice, which utilizes media for its own goals, has been highly influential in communication research. Third, media provide many opportunities for participation in cultural and political issues. Yet media also shape participation in certain – and sometimes constraining – ways.

✦ Subjects

Mass media -- Audiences. ; Mass media and culture.

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